Fighting Climate Change with Food
A Toolkit to Encourage Climate-Friendlier Eating
"The wonderful thing about food is you get three votes a day. Every one of them has the potential to change the world."
— Michael Pollan
Animal-based foods have a tremendous impact on both human and planetary health. Food production is responsible for 25-30% of global greenhouse gas (GHG) emissions. The livestock sector alone contributes 14.5% of GHG emissions—more than the entire transportation sector.
According to the EAT-Lancet Commission, “Without action, the world risks failing to meet the UN Sustainable Development Goals (SDGs) and the Paris Agreement, and today’s children will inherit a planet that has been severely degraded and where much of the population will increasingly suffer from malnutrition and preventable disease.” Substantial dietary change must occur to support climate stability and improve health.
This Toolkit is an evidence-based resource that was created to help you promote climate friendlier eating using a two-pronged approach to drive consumer choice.
- Serve delicious climate-friendlier plant-based options
- Implement a social marketing campaign rooted in behavior change theory
At UCLA, our research found a 54% increase in sales of low carbon footprint menu items following the introduction of new climate-friendlier menu items and a social marketing campaign.